By Woolf, Nicky The Guardian, 18 Nov 2015 – Stoned Conversation Leads to Business With 600,000 Users and Serious Investors The idea for a social network specifically aimed at cannabis users came to Isaac Dietrich, appropriately enough, while he was smoking a joint with his best friend. “We thought of all our friends who smoked,” said Dietrich, who has been smoking cannabis “on a daily basis” since he was 15.
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