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By Vivien Diniz

Tweed Inc., a subsidiary of Canopy Growth Corporation (TSXV:CGC) has entered into a business partnership with entertainment icon Snoop Dogg.

According to the company’s press release:

Under the partnership, Snoop, through a controlled company, and Tweed have partnered on curated content and brand strategy exclusively in Canada. The license agreement is for an initial three-year term with a two-year extension. As partial consideration for the arrangement, the controlled company will receive a combination of Canopy shares, royalties, and monetary compensation, released over the course of the agreement.

Snoop Dogg commented:

There are real social and medical benefits from the cannabis industry- and the world is seeing this positivity in a whole new way,” said Snoop. “Canada has been at the forefront of the business model, and I look forward to being a part of the road ahead.

Click here to view the full release. 

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