Newly released data from Cannabis Market Intelligence Platform Headset has found that nearly 69% of marijuana consumers are men, while just 31.1% are women, Forbes reported Monday.
The same data set also found that the largest percentage of recreational consumers, 20.39%, are between the ages of 25 and 29. Cannabis consumers between the ages of 21 to 34 make up 51.8% of purchases.
Interested in age? The average marijuana buyer is 37.6 years old, the average woman customer is 38.2 years old, and the average man is 37.4 years old. Seniors don’t account for much of the market: those 65 and older make up less than 5% of the customer base.
Most customers spend between $25 and $50 per trip to a cannabis shop, and $33 is the average spend, according to Headset’s data. The average customer throws down $645 a year on marijuana.
Another interesting tidbit: While flower is still the overwhelming favorite product, men tend to buy more concentrates than women, and women go more for pre-rolls, edibles, tinctures, beverages and topicals than men do.