The Super Bowl isn’t just for beer drinkers, marijuana consumption also jumps for the big game. According to the Nielsen Company, nine out of 10 people watch the super bowl at someone’s home making it easy to smoke pot recreationally while watching football.
Joel Minton, Chief Executive Officer of Baker, a cannabis customer platform, found that casual smokers prepared for the big day by mosty buying pre-rolled joints. Pre-rolled joint sales rose by a whopping 28% and cannabis drinks were becoming a popular addition to shoppers baskets. Sales at dispensaries increased by 28.4% last year in the week ahead of the game. Overall order size on super bowl Sunday declined slightly by 3.6%, but order numbers increased in the week leading up to the big game.
Eaze, the marijuana delivery service said that their deliveries increased by 47.5% from 2-3pm ahead of the kickoff. Eaze also found that delivery orders seem to coincide when most people normally drink alcohol and they believe people are switching from alcohol to marijuana. [Read more at Forbes]